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| By Greg Gjerdingen - https://www.flickr.com/photos/greggjerdingen/48135407066/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=146639929 |
I can never figure out if General Motors was really brilliant or really stupid during the 1980s.
You can make a case for either point of view. I admit that "really stupid" has a lot more likelihood of being true. I've owned several GM cars from the Eighties and every last one was a hot mess mechanically, except for my 1987 Chevy Nova, which was a Toyota Corolla cosplaying as an American car. My memories of the General are pretty simple: the cars will run as long as anyone else's will, but t, here will always be something wrong with them. And that's why I haven't owned a GM anything since the very early 2000s.
Our subject today is a car that makes the Spinal Tappian case about the fine line between clever and stupid. The Chevy Beretta was a warmed-over collection of the same semi-adequate parts that GM had been relying on since about 1980. Same engines, same transmissions, same basic platform, and everything. The Beretta and its utterly forgettable 4-door housemate the Corsica were meant to replace the dorky, unreliable Citation, despite the fact that much of their mechanical bits were pure Citation. Either GM was stupid, or it thought its customers were stupid enough to buy the same parts in a new body with a new name.
Then again, it was a pretty nice body.
I'll grant that, on paper, the Beretta replaced the 2-door Citations (there were two, a hatchback and the rather uncommon Club Coupe), but the car it really replaced was the older rear-drive disco sled Monte Carlo. If you wanted to look cool, the Monte was past its prime by 1988, but here's the Beretta, with about the same room inside, better looking, and you got a lot better gas mileage. The Beretta wasn't a sporty car, but neither was the Monte Carlo.
Unsurprisingly, it sold pretty well at first; Chevy sold 275,000 of them in 1988 and another 180,000 in 1989. After that, it's best not to investigate. By 1990 it seems that everyone that would ever want a Beretta already had one. Naturally that's when Chevy started improving the Beretta's sportier models, the GT and GTU/GTZ. And, in typical GM fashion, it's when the base model Beretta started to get stripped down to sell as cheaply as possible.
A Z26 model arrived for 1994. It was as sporty as a Beretta would ever get, but because of persistent noise, vibration, and harshness problems with the Quad 4 engine -- and a shift away from 2-door cars in general -- it didn't goose sales very much. The Beretta went away after 1996, and I can't think of a once-ubiquitous car that disappeared from the roads faster than it did. I still see a Corsica or two running around but I can't think of the last time I saw a Beretta, even up on blocks in somebody's yard.
Have I ever driven one?: I've never even been a passenger in one! I have driven a friend's Corsica. It was adequate. Can't imagine the Beretta would have been any better.
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